'Determinants of commercial performance in the sector of selective distribution of cosmetics worldwide: impact of the nature and age of the retail brand, and of the number of stores'

Authors :: Philippe Jourdan
Jean-Claude Pacitto
Institut de Recherche en Gestion (IRG)
Université Paris-Est Créteil Val-de-Marne - Paris 12 (UPEC UP12)-Université Gustave Eiffel
JOURDAN, Philippe
Source :: International Marketing Trends Conference, International Marketing Trends Conference, Jan 2021, Venise, Italy
Publication Year :: 2021
Publisher :: HAL CCSD, 2021.
Abstract: International audience

Subjects :: media_common.quotation_subject
05 social sciences
IRG_AXE3
0102 computer and information sciences
01 natural sciences
Cosmetics
Commerce
010201 computation theory & mathematics
0502 economics and business
[SHS.GESTION]Humanities and Social Sciences/Business administration
050211 marketing
Business
[SHS.GESTION] Humanities and Social Sciences/Business administration
ComputingMilieux_MISCELLANEOUS
Selective distribution
media_common

Language :: English
Database :: OpenAIRE
Journal :: International Marketing Trends Conference, International Marketing Trends Conference, Jan 2021, Venise, Italy
Accession number :: edsair.doi.dedup.....baca2774ca12aee9317774c8f85c2e03

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