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Exploring the potential of citizen science for public health through an alcohol advertising case study
- Source :
- Health promotion international. 37(2)
- Publication Year :
- 2021
-
Abstract
- Summary Citizen science connects academic researchers with the public through combined efforts in scientific inquiry. The importance of involving impacted populations in health research is well established. However, how to achieve meaningful participation and the methodological impact of citizen science needs further examination. We examined the feasibility of using citizen science to understand the impact of alcohol advertising on Australian women through a breast cancer prevention project. Two hundred and eighty-two (‘participants’) citizen scientists completed demographic and behavioural questions via an online survey. The research participants moved into the role of citizen scientists by completing the data collection tasks of capturing and classifying images of alcohol advertising they saw online. Interrater reliability tests found high levels of agreement between citizen scientists and academic researchers with the classification of alcohol advertising brand (Kappa = 0.964, p
- Subjects :
- Adult
Male
medicine.medical_specialty
Health (social science)
Adolescent
media_common.quotation_subject
Bachelor
Advertising
Citizen science
medicine
Humans
media_common
Data collection
Community engagement
Citizen Science
business.industry
Public health
Public Health, Environmental and Occupational Health
Australia
Reproducibility of Results
Public relations
Middle Aged
Inter-rater reliability
Public participation
Alcohol advertising
Female
Public Health
Psychology
business
Subjects
Details
- ISSN :
- 14602245
- Volume :
- 37
- Issue :
- 2
- Database :
- OpenAIRE
- Journal :
- Health promotion international
- Accession number :
- edsair.doi.dedup.....b5cbf12a501c6b54d153d54b88e7549c