Supplemental Material, Appendix_S3_Short,_follow-up_survey - More 'Bank' for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency

Authors :: Metcalf, Alexander L.
Angle, Justin W.
Phelan, Conor N.
B. Allyson Muth
Finley, James C.
Publication Year :: 2018
Publisher :: SAGE Journals, 2018.
Abstract: Supplemental Material, Appendix_S3_Short,_follow-up_survey for More “Bank” for the Buck: Microtargeting and Normative Appeals to Increase Social Marketing Efficiency by Alexander L. Metcalf, Justin W. Angle, Conor N. Phelan, B. Allyson Muth, and James C. Finley in Social Marketin Quarterly

Subjects :: 200199 Communication and Media Studies not elsewhere classified
FOS: Media and communications
FOS: Economics and business
150402 Hospitality Management
111799 Public Health and Health Services not elsewhere classified
FOS: Health sciences

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