Resharing Brands on Social Media: Posts and Reposts From Peers, Influencers, and Brands

How does the original source of a brand-oriented social media post, as well as a secondary source that re-posts, impact credibility, attitudes, engagement intentions, and beliefs about post-engagement? User-generated content posted by peers, influencers, and brands (and re-posted by a different source) will be examined in both Facebook and Instagram contexts.