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Effects of entrepreneurial orientation on social media adoption and SME performance: The moderating role of innovation capabilities
- Source :
- PLoS ONE, Vol 16, Iss 4, p e0247320 (2021), PLoS ONE
- Publication Year :
- 2021
- Publisher :
- Public Library of Science (PLoS), 2021.
-
Abstract
- The increase of social media (SM) has led to continuous deviations in how day-to-day entrepreneurial activities can be carried out. Additionally, studies devoted to SM entrepreneurship and SM are relatively limited and fragmented in their focus. However there is growing interest from scholars, practitioners and academia for upcoming studies and exploration within small and medium-sized enterprises (SMEs) context. This research explores the impact of entrepreneurial orientation (EO) on SM adoption and SME performance in developing countries. We employed the resource-based view (RBV) as the foundation for developing the conceptual framework The present study employed a closed-ended questionnaire to collect data from SMEs located in Pakistan. Partial-least-squares-structural equation-modeling (PLS-SEM) was utilized for the analysis of 423 responses. The results proved a direct positive link between EO–SMEs performance, EO–SM adoption, SM adoption–SMEs performance, innovation capabilities (IC), and SME performance. Partial mediation was found between EO and SME performance, and the significant moderation effect of IC was found between SM adoption and SME performance. This paper has implications for practitioners and researchers regarding SM adoption in the SMEs. It builds an empirical, multi-dimensional hypothesized model, including mediating and moderating roles affecting the relationships.
- Subjects :
- Entrepreneurship
Computer and Information Sciences
Executives
Knowledge management
Asia
Facebook
Economics
Entrepreneurial orientation
Science
Social Sciences
Context (language use)
Surveys
Research and Analysis Methods
Geographical Locations
Resource (project management)
Sociology
0502 economics and business
Humans
Social media
Pakistan
Computer Networks
Marketing
Internet
Multidisciplinary
Survey Research
business.industry
Mediation (Marxist theory and media studies)
05 social sciences
Social Communication
Industrial Organization
Models, Theoretical
Moderation
Communications
Social Networks
Research Design
People and Places
Engineering and Technology
Medicine
050211 marketing
The Conceptual Framework
business
Social Media
Management Engineering
050203 business & management
Network Analysis
Research Article
Subjects
Details
- Language :
- English
- ISSN :
- 19326203
- Volume :
- 16
- Issue :
- 4
- Database :
- OpenAIRE
- Journal :
- PLoS ONE
- Accession number :
- edsair.doi.dedup.....b193aebbb9fe663105d0fd3d37128071