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The Impact on Tobacco Use of Branded Youth Anti-tobacco Activities and Family Communications about Tobacco
- Source :
- Prevention Science. 9:73-87
- Publication Year :
- 2008
- Publisher :
- Springer Science and Business Media LLC, 2008.
-
Abstract
- In a randomized controlled trial, we evaluated the effect on tobacco use onset among middle school students of Family Communications (FC) activities designed to mobilize parental influences against tobacco use and Youth Anti-tobacco Activities (YAT) designed to market anti-tobacco norms to adolescents. We conducted a simple, two-condition experimental design in which 40 middle schools, with a prevalence of tobacco use at or above the Oregon median, received, by random assignment, either the intervention or no intervention. State, county, and local prevention coordinators around Oregon served as liaisons to schools. To generate interest, staff made presentations to these groups and distributed marketing packets at several conferences. Dependent variables were indices of smoking prevalence and use of smokeless tobacco (ST) in the prior month. Additionally, we created an intervention manual so that other communities could replicate this study. The findings suggest that efforts to influence parents to discourage their children's tobacco use and efforts to market an anti-tobacco perspective to teens are effective in preventing smoking. The impact of YAT is consistent with experimental and nonexperimental evaluations of media campaigns to influence young people not to smoke.
- Subjects :
- Male
medicine.medical_specialty
Tobacco use
Adolescent
Alcohol Drinking
Smoking prevalence
Article
law.invention
Oregon
Randomized controlled trial
Advertising
law
Surveys and Questionnaires
Intervention (counseling)
Environmental health
Outcome Assessment, Health Care
Preventive Health Services
medicine
Humans
Parent-Child Relations
Child
School Health Services
Tobacco Use Cessation
Schools
business.industry
Random assignment
Public health
Smoking
Public Health, Environmental and Occupational Health
Tobacco Use Disorder
Health psychology
Smokeless tobacco
Adolescent Behavior
Female
business
Subjects
Details
- ISSN :
- 15736695 and 13894986
- Volume :
- 9
- Database :
- OpenAIRE
- Journal :
- Prevention Science
- Accession number :
- edsair.doi.dedup.....b0981839678bfa7ca86a82d8197a84aa