The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention

Authors :: Ni Nyoman Kerti Yasa
Ni Made Wulandari Kusumadewi
Made Setini
Ni Wayan Ekawati
Source :: Management Science Letters, Vol 11, Iss 1 (2020)
Publication Year :: 2020
Publisher :: Growing Science, 2020.

Subjects :: media_common.quotation_subject
lcsh:HF5735-5746
Appeal
Personality
Business
lcsh:Business records management
General Business, Management and Accounting
Value (mathematics)
Social psychology
media_common

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