Who are you?: Designing interpretations for new interpretations

User-centred design is a widely acknowledged practice. Much attention has been put into methods, tools, and processes on how to collect information, insights and stories from users. Currently, more and more effort is invested into engaging various stakeholders in collaborative design efforts and nurturing an attitude of human centeredness as a strategy. This attitude addresses design empathy, which is the ability to step into another person’s shoes and looking at the world from that perspective. The objective of this paper is to illustrate and discuss different kind of formats that can be used to communicate representations of user study/field findings and insights in a way that can be open ended for new interpretations and allow and inspire personal insights. The paper describes several examples in which the issue has been addressed.