Strategic Diagnostic for SME Working in the Field of Automotive Business

Present paper presents the results of strategic diagnostic performed in the case of a SME active in the field of distributive trades for automotive, with a significant presence in regional automotive business sector. Using functional diagnostic method an internal diagnostic was realized, leading to the revelation of strengths and weaknesses related to the internal environment of the firm. External diagnostic performed, based on Porter's Five forces model, allow us to assess the competitive position of the firm inside its business sector. Conclusions are based on a complex analyze that combines the results of internal and external diagnostics, using SWOT method and David's Grand strategy matrix.