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Direct-to-consumer advertising: for better profits or for better health?
- Source :
- Europe PubMed Central
- Publication Year :
- 1998
- Subjects :
- Pharmacology
Direct-to-consumer advertising
medicine.medical_specialty
Drug Industry
business.industry
United States Food and Drug Administration
Health Policy
Public health
Rationalisation
Advertising
Rationalization (economics)
United States
Food and drug administration
Pharmaceutical Preparations
medicine
Humans
Medical prescription
business
Mass media
Pharmaceutical industry
Subjects
Details
- ISSN :
- 10792082
- Volume :
- 55
- Issue :
- 6
- Database :
- OpenAIRE
- Journal :
- American journal of health-system pharmacy : AJHP : official journal of the American Society of Health-System Pharmacists
- Accession number :
- edsair.doi.dedup.....9c2972f1a5b736ca11294eafec9e2b30