Effective Factors on Reducing the Number of Spectators in Iran Football Premier League

Because of reducing the number of spectators of football premier league, this study is seeking for identifying factors put the most impact on this decline. The statistical population consisted of all spectators in Iran football premier league in 2015-16, out of which 395 spectators were randomly selected as the research samples. The data were collected via a researcher-made questionnaire. The first part of the questionnaire included demographic information and the second part, at 6 aspects, includes 35 questions analyzing the reasons for reducing the number of spectators in Iran's football Premier League. For analyzing data, it was used from first and second order confirmatory factor analysis based on structural equations through using SPSS 20 and LISREL 8.8 software. The results of first order confirmatory factor analysis showed that the measurement model of factors affecting on reducing the number of spectators of football premier league is an appropriate model and model parameters are significant. All factors are approved as effective variables on reducing the number of spectators of football premier league. The results also showed that the second order measurement model of effective factors on reducing the number of spectators of football premier league are also appropriate, and economic, facilitative, administrative, technical, cultural-social, and personal-family respectively put the most effects on reducing the number of spectators of football premier league. It is suggested for the sport marketers to analyze identified factors in this research and develop applicable strategies and guidelines for them.