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Towards a human-centered e-commerce personalization framework
- Source :
- Proceedings-2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2015, 2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology Workshops, WI-IAT Workshops 2015, WI-IAT (1)
- Publication Year :
- 2016
- Publisher :
- IEEE, 2016.
-
Abstract
- This paper presents a personalization framework, namely PersonaWeb that adapts the visual and interaction design of E-Commerce Web environments based on human cognitive differences. In particular, it describes a user model formalization that incorporates a set of human cognitive factors (i.e., cognitive styles and working memory capacity) and an adaptation engine that personalizes the visual and interaction design attributes of E-Commerce product views. The proposed framework has been applied in a real-life E-Commerce Web-site and two subsequent user studies were conducted in which 135 users interacted with the personalized and the original (non-personalized) version of the same Web environment. Results indicate the added value of personalizing content and functionality of E-Commerce product views in terms of users' task completion performance. © 2015 IEEE. 1 357 360 Sponsors: Association for Computing Machinery (ACM) DataSpark IEEE IEEE Computer Society Memetic Computing Society Web Intelligence Consortium (WIC) Conference code: 119425
- Subjects :
- User study
Web personalization
Interaction design
Computer science
Electronic commerce
Intelligent agents
Usability
Context (language use)
E-commerce
Personalization
World Wide Web
User studies
Human–computer interaction
Cognitive factors
Adaptation (computer science)
Cognitive styles
Human cognitive differences
business.industry
User modeling
Commerce
Adaptation engines
I900
Product design
business
Cognitive style
Subjects
Details
- Language :
- English
- ISBN :
- 978-1-4673-9618-9
1-4673-9618-4 - ISBNs :
- 9781467396189 and 1467396184
- Database :
- OpenAIRE
- Journal :
- Proceedings-2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology, WI-IAT 2015, 2015 IEEE/WIC/ACM International Joint Conference on Web Intelligence and Intelligent Agent Technology Workshops, WI-IAT Workshops 2015, WI-IAT (1)
- Accession number :
- edsair.doi.dedup.....9a0a8c6b1d31aa2f8abae4ea2e4fcff7