MOSCOW PRINTERS-FOREIGNERS IN THE LAST THIRD OF THE 19TH - EARLY 20TH CENTURY

The article considers the role of foreigners in the publishing business of Moscow in the last third of the 19th - early 20th century on the example of Moscow printers E.-C. A. Lissner and A.A. Levenson, whose ancestors came to Russia from Austria and Germany. The historio-graphical review showed that the history of Moscow publishing houses and foreign printers who arrived in Russia remains beyond the scope of the current scientifi c interest. There are analyzed the stages of the development of the publishing business, it features, printing fi ndings, the specifi cs of the book market.E.-C. A. Lissner and A.A. Levenson are the brightest fi gures in Russia in the fi eld of publishing. Starting from scratch, they were able to create unique typography, in which it was possible to produce multicolour hard products, phototype table, to improve engraving, chromolithography and colour photozincography. To perform these works, they attracted specialists who were able to develop and implement new ways of printing. E.-C. A. Lissner and A.A. Levenson collaborated with the best artists of Russia helping to implement the ideas of publishing quality printed products that contributed to the aesthetic education of readers. The article reveals the importance of the activities of the two publishers of German origin E.-C. A. Lissner and A. Levenson in the development of the Russian culture (literature and art) and the popularization of scientifi c knowledge. They laid new principles of publishing and printing of illustrations, created a new trend in book production. Their activities contributed to the opening of new names in literature and art, promotion of Russian printing technology and book production to both domestic and foreign markets, development of book art and improve-ment of printing.