The Impact of Artificial Intelligence and Digital Economy Consumer Online Shopping Behavior on Market Changes

The rapid development of online technology has facilitated the gradual growth and development of e-commerce and online marketing, creating a new business model and new opportunities. This has had a major impact on the future development of the market economy and the international competitiveness of companies and countries. At the same time, its appearance has also subverted the traditional retail market, and the convenience, reliability, and security of payment have been quickly recognized by people. Technological innovations represented by artificial intelligence have driven the development of the digital economy for decades. In order to better strengthen the statistics of the online shopping market and promote the development of the real economy, this study discusses the analysis of consumer behavior in online shopping based on the market changes of artificial intelligence and digital economy. Through the questionnaire, it can be found that all age groups have been exposed to online shopping, most of them are young people, and the number of shopping per month is still concentrated between 4 and 11 times. The study also examined the size of China’s online retail market and found that there were 820 million Internet shoppers in China by December 2021, which is forecast to be 910 million by 2022. The report also found that the B2C market share will reach nearly 61% in 2021 due to the B2C model featuring higher quality goods and more guaranteed services.