Back to Search
Start Over
A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan
- Source :
- Cyberpsychologybehavior : the impact of the Internet, multimedia and virtual reality on behavior and society. 10(6)
- Publication Year :
- 2007
-
Abstract
- The potential of online games to become a major global business and the existence of limited related references led to the current study. In this study, Rogers's diffusion of innovation (DOI) theory is applied to investigate the principles for the adoption of online games in Taiwan. The findings suggest that relative advantages and compatibility both have a significant effect on the adoption of online games for purposes of amusement, with the former being more important for early gamers and the latter being regarded as more critical for later gamers. In addition, complexity is found to impede online game diffusion and is regarded as the most important facilitator.
- Subjects :
- media_common.quotation_subject
Taiwan
Amusement
Adaptation, Psychological
Humans
Marketing
Applied Psychology
media_common
Behavior
Internet
Global business
business.industry
Communication
ComputingMilieux_PERSONALCOMPUTING
Recognition, Psychology
General Medicine
Play and Playthings
Human-Computer Interaction
Logistic Models
Video Games
Facilitator
The Internet
Diffusion of Innovation
business
Psychology
Social psychology
Subjects
Details
- ISSN :
- 10949313
- Volume :
- 10
- Issue :
- 6
- Database :
- OpenAIRE
- Journal :
- Cyberpsychologybehavior : the impact of the Internet, multimedia and virtual reality on behavior and society
- Accession number :
- edsair.doi.dedup.....8eb659c9b6786cf9c8a78949f35b1d21