The fintech ecosystem in Romania

Increasing the rate of use of mobile devices and the Internet, as well as the development of new technologies, is rapidly impacting the financial market and electronic payments, in particular. Thus, Romania has become one of the countries in which the users have a lot of variants for managing individual funds, purchasing goods and services through digital channels. Also, we can say that Romania represents at regional level one of the countries with growth potential both due to the size of the market, as well as the innovation potential of entrepreneurs and big companies / financial institutions. The purpose of the present research is to carry out an analysis on electronic payments in Romania, of the way in which fintech applications develop and of the environment in which they operate. To this end, a qualitative research will be carried out by studying the available scientific resources that address the topic of fintech applications, specialized articles that address the topic of electronic payments, as well as the features that fintech applications offer to users. The first part will present an introduction and a statistical analysis of the data regarding fintech applications and market dimensions. Next, the article proposes for research the fintech ecosystem in Romania from the point of view of the Romanian fintech services and a SWOT analysis of the Romanian market will be performed.