‘Keep hoping, keep going’: Towards a hopeful sociology of creative work

This article explores the relationship between future-oriented temporality and precarity in creative work. Existing sociological studies implicitly assume an unproblematic causal link between creative workers’ future-orientation and their precarity, subjugation and exploitation. This article problematizes this link and offers a more nuanced reassessment of creative work’s futurity by arguing for the analytical potential of the notion of hope in gaining a better understanding of creative workers’ hopeful – affective, practical and moral – responses to conditions of protracted precarity. Building on theories of hope, the article conceptualizes hope both as an existential affective stance and an active moral practice oriented towards the present – an orientation that enables workers to keep going in spite of economic hardship and job uncertainty. From ‘an atypical case’ study of creative work in South-East Europe, hope emerges empirically as the central quotidian practice of coping with precarity. Three practices of hope are discussed: (1) hope as therapeutic practice; (2) hope as informal labour practice; and (3) hope as socially engaged arts practice. In so doing, the article explores the possibilities of practising ‘a hopeful sociology’ of creative work.