Marketing to the (new) generations: summary and perspectives

Authors :: Karim Ben Slimane
Mourad Touzani
Damien Chaney
Département de marketing [ESC Troyes]
Groupe ESC Troyes en Champagne
Pôle Customer, Retail and Supply Chain - Rouen Business School
Rouen Business School
Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 (REGARDS)
Université de Reims Champagne-Ardenne (URCA)-Maison des Sciences Humaines de Champagne-Ardenne (MSH-URCA)
Université de Reims Champagne-Ardenne (URCA)-Université de Reims Champagne-Ardenne (URCA)
Source :: Journal of Strategic Marketing, Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2017, 25 (3), pp.179-189. ⟨10.1080/0965254X.2017.1291173⟩, Journal of Strategic Marketing, Taylor & Francis (Routledge): SSH Titles, 2017, 25 (3), pp.179-189
Publication Year :: 2017
Publisher :: Informa UK Limited, 2017.
Abstract: This special issue of the Journal of Strategic Marketing (JSM) is devoted to generations, and more particularly to how marketing researchers and managers may connect this concept to strategic and o...

Subjects :: Marketing
Strategy and Management
0502 economics and business
05 social sciences
[SHS.GESTION]Humanities and Social Sciences/Business administration
050211 marketing
Business
ComputingMilieux_MISCELLANEOUS
050203 business & management
Strategic marketing

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