Tailoring DMS Business Models to Destination Configurations

Destinations differ in the modalities of coordination and collaboration, the intensity of interactions, local tourism supply organization and skill set, technological structure, and more in general, on the e-Readiness the entire system. Those features may affect the viability and success of Destination Management Systems. So, this paper argues that for a successful embarkation in e-Business, the choice and design of DMS Business models should be aligned to destination peculiar characteristics. In this aim a theoretical framework for the identification of DMS business models suitable to the different destinations configurations is presented. The conclusions will show as this framework is not static, but it follows and represents an evolutionary e-business implementation pattern for destinations.