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Food and beverage cues in children's television programmes: the influence of programme genre
- Source :
- Public Health Nutr
- Publication Year :
- 2016
- Publisher :
- Cambridge University Press, 2016.
-
Abstract
- ObjectiveThe link between childhood obesity and both television viewing and television advertising have previously been examined. We sought to investigate the frequency and type of food and beverage placements in children-specific television broadcasts and, in particular, differences between programme genres.MethodContent of five weekdays of children-specific television broadcasting on both UK (BBC) and Irish (RTE) television channels was summarized. Food and beverage placements were coded based on type of product, product placement, product use and characters involved. A comparison was made between different programme genres: animated, cartoon, child-specific, film, quiz, tween and young persons’ programming.ResultsA total of 1155 (BBC=450; RTE=705) cues were recorded giving a cue every 4·2 min, an average of 12·3 s/cue. The genre with most cues recorded was cartoon programming (30·8 %). For the majority of genres, cues related to sweet snacks (range 1·8–23·3 %) and sweets/candy (range 3·6–25·8 %) featured highly. Fast-food (18·0 %) and sugar-sweetened beverage (42·3 %) cues were observed in a high proportion of tween programming. Celebratory/social motivation factors (range 10–40 %) were most common across all genres while there were low proportions of cues based on reward, punishment or health-related motivating factors.ConclusionsThe study provides evidence for the prominence of energy-dense/nutrient-poor foods and beverages in children’s programming. Of particular interest is the high prevalence of fast-food and sugar-sweetened beverage cues associated with tween programming. These results further emphasize the need for programme makers to provide a healthier image of foods and beverages in children’s television.
- Subjects :
- 0301 basic medicine
Television viewing
Pediatric Obesity
Medicine (miscellaneous)
Childhood obesity
Beverages
Candy
03 medical and health sciences
0302 clinical medicine
beverage
Irish
children
Dietary Sucrose
030225 pediatrics
medicine
Humans
Product (category theory)
Television advertising
Child
Marketing
030109 nutrition & dietetics
Nutrition and Dietetics
High prevalence
food
Public Health, Environmental and Occupational Health
Advertising
television
medicine.disease
Research Papers
language.human_language
United Kingdom
Diet
nutritional content
language
Fast Foods
Product placement
Television
Cues
Snacks
Psychology
Ireland
Social motivation
Subjects
Details
- Language :
- English
- ISSN :
- 13689800
- Database :
- OpenAIRE
- Journal :
- Public Health Nutr
- Accession number :
- edsair.doi.dedup.....7eb8161e33ac3353ee96219dd799219e