Understanding the dynamic interplay between actor and context for creativity

Individual and team creativity and innovation are essential for organizational effectiveness and success. The typology we developed in 2014 has stimulated much research in the past decade. We review this body of work and structure our article around the four quadrants described in our typology. We then revisit and update the eight research recommendations we proposed previously, identifying rich opportunities for developing theory and conceiving empirical studies. Finally, we highlight four desirable directions that help to chart the path for conducting frame-breaking research and accelerating theoretical breakthroughs.