The Effects of Senses of Direction on Wayfinding Behaviors: Evidence from Biking Tourists

The purpose of this study is to examine and observe the effects of senses of direction (i.e., abilities of memory and awareness of orientation) on wayfinding behaviors for biking tourists. A total of 295 biking tourists completed a questionnaire using a purposive sampling method. The hierarchical regression model was employed to test the proposed hypotheses. Results show that biking tourists’ abilities of memory and awareness of orientation have a direct effect on their wayfinding behaviors. The contribution of this study is to demonstrate the implication of senses of direction to biking tourists’ wayfinding behaviors and to provide biking tourists suggestions for wayfinding strategies.