Mixed-Mode: Past, Present, and Future

Authors :: de Leeuw, E.D.
Leerstoel Heijden
Methodology and statistics for the behavioural and social sciences
Source :: Survey Research Methods, 12(2), 75, Survey Research Methods, Vol 12, Iss 2 (2018), Survey Research Methods
Publication Year :: 2018
Publisher :: European Survey Research Association, 2018.
Abstract: Mixed-mode surveys have been around since the late 1980s. In the past thirty years, major changes in technology and society influenced and changed data collection and survey methodology. However, in those years, mixed-mode strategies remained part of the daily survey practice, although the type of mix implemented followed the changes in technology and data collection methods. In this paper, I summarize the state of the art in traditional mixed-mode surveys and discuss implications for mixed device surveys.<br />Survey Research Methods, Vol 12, No 2 (2018)

Language :: English
Database :: OpenAIRE
Journal :: Survey Research Methods, 12(2), 75, Survey Research Methods, Vol 12, Iss 2 (2018), Survey Research Methods
Accession number :: edsair.doi.dedup.....732e110daf3da1381999bdd30997ae00
Full Text :: https://doi.org/10.18148/srm/2018.v12i2.7402