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Legitimizing farmers' new knowledge, learning and practices through communicative action: Application of an agro-environmental policy
- Source :
- Ecological Economics, Ecological Economics, Elsevier, 2015, 117, pp.86-96. ⟨10.1016/j.ecolecon.2015.05.017⟩
- Publication Year :
- 2015
- Publisher :
- HAL CCSD, 2015.
-
Abstract
- International audience; This article examines the role of communication in the process that guides economic actors to integrate the moral obligations implied by adopting sustainability principles in their action choices and to reexamine their practices. We analyze two approaches to implementing agro-environmental measures that encourage farmers to preserve water resources. Verbal interactions between farmers and agricultural advisors, who are part of these policy programs, are analyzed drawing on Jürgen Habermas's theory of communicative action. The discourse analysis used here shows that communicative action encouraged participants to reexamine the validity of the technical, experiential, and normative knowledge that legitimized their reasons for acting. This study brings to light the fact that, in the context of a business primarily oriented towards making a profit, committing to sustainable development does not only operate in technical terms; such a commitment also requires collective validation of the effectiveness of alternative farming practices.
- Subjects :
- Economics and Econometrics
Discourse analysis
Communicative action theory
010501 environmental sciences
01 natural sciences
Experiential learning
Profit (economics)
Economics
Learning processes
0105 earth and related environmental sciences
General Environmental Science
2. Zero hunger
Sustainable development
business.industry
Agricultural advice
04 agricultural and veterinary sciences
Public relations
[SHS.ECO]Humanities and Social Sciences/Economics and Finance
Agricultural innovations
Agriculture
Sustainability
Communicative action
040103 agronomy & agriculture
0401 agriculture, forestry, and fisheries
Normative
business
Agro-environmental policy
Subjects
Details
- Language :
- English
- ISSN :
- 09218009
- Database :
- OpenAIRE
- Journal :
- Ecological Economics, Ecological Economics, Elsevier, 2015, 117, pp.86-96. ⟨10.1016/j.ecolecon.2015.05.017⟩
- Accession number :
- edsair.doi.dedup.....6fa8565621a251fc2a92b41b35cc7f4f