Enriching shopping experiences with pervasive displays and smart things

Brick and Mortar stores have been facing unrelenting competition from online retailers. An enhanced shopping experience is often perceived as a decisive factor in regaining market share, aiming at novel multi-channel online and offline sales strategies. Technologies aimed at this goal, promote interaction, personalization and reaction measurement based on Internet of Things and networked display technologies. There exist, however, a plethora of standards and application platforms which constitute a considerable barrier for integrators both in terms of time and man power. This paper proposes an integrated approach for cost-effective development of innovative in-shop-experience applications leveraging the Internet of Things, HTML5 and Pervasive Display Networks.