Isochrones, traffic and DEMOgraphics

Catchment area and reachability analysis, i.e., the area from which a location attracts visitors and the minimum distance to a target location, respectively, are interesting problems when studied in the context of time-parameterized networks, such as road networks affected by traffic. This work utilizes live-traffic assessment results produced by Floating Car Data and their application to such crucial geomarketing test cases. We combine state-of-the-art isochrone computation utilizing live-traffic and demographics data to provide efficient catchment area and reachability calculations. The online demo presented here, showcases the critical impact of live-traffic assessment on business intelligence decisions related to space.