Homeowners' Decisions Towards Energy Renovations - Critical Stages and Sources of Information

The European Commission aims to decrease GHG emissions to 80% below 1990 levels by 2050 (EU, 2017). The housing stock has a considerable share that equals to 40% of energy consumption and 36% of emissions in the EU. The current research aims to evaluate the homeowners’ energy renovation decisions on the exterior, interior, and insulation/installation of their house. The householders’ renovation decisions are analyzed with regards to (1) which stages to help/support and (2) what information is essential in the renovation process. Considering the extent of difficulty for private homeowners’ in accessing information and complexity in conducting the renovation, transaction cost (TC) theory is applied in understanding the decisions. The data has been collected through a survey among 3,776 of the Dutch homeowners in 2012. Then, statistical and logistic regression analysis has been conducted to analyze the renovation decisions for two groups of homeowners: renovators and potential renovators. According to the results and the outcomes of this study: (1) For the renovators: (a) the main identified stages in getting help are in carrying out the renovation, determining the costs, and looking for the reliable professional/ contractor, (b) the main identified sources of information are at the maintenance/ installation companies, family/ friends, and via internet; (2) For the potential renovators: (a) the main identified help stages are in determining the costs, looking for a reliable professional and carrying out the renovation/ improvement, (b) the main identified sources of information are via the internet, by a maintenance/ installation companies, and family/ friends. The main difference among the renovators is for insulation/ installation. The most significant stage in getting help for insulation/installation is to find out the most efficient solutions. Similar results have been found for the potential renovators; the only difference was in the order of the influencing factors.