When, Why, and How Controversy Causes Conversation

MLA

Zoey Chen, and Jonah Berger. “When, Why, and How Controversy Causes Conversation.” Journal of Consumer Research, vol. 40, Oct. 2013, pp. 580–93. EBSCOhost, https://doi.org/10.1086/671465.

APA

Zoey Chen, & Jonah Berger. (2013). When, Why, and How Controversy Causes Conversation. Journal of Consumer Research, 40, 580–593. https://doi.org/10.1086/671465

Chicago

Zoey Chen, and Jonah Berger. 2013. “When, Why, and How Controversy Causes Conversation.” Journal of Consumer Research 40 (October): 580–93. doi:10.1086/671465.