Innovative and Creative Forms of PPC Practice

We have repeatedly underlined the fact that the field of educational psychology and its practice are undergoing a transformation. Changes have in part been brought about by the need to accommodate new types of task; but they are also the result of the dialogue between educational psychology practice and its users. What does it mean to be in transition and at the same time to incorporate innovation and creation into one’s work and organisation of tasks? How does one manage creative change processes and what should one pay attention to, both as an employee and a manager? This chapter will pinpoint some reasons why creativity and innovation are important in educational psychology practice and explain why psychology work is in itself a creative practice, irrespective of the changing influences and trends in the field.