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The sustainable performance of the digital start-up company based on customer participation, innovation, and business model
- Source :
- Business: Theory and Practice; Vol 21 No 1 (2020); 115-124, Business: Theory and Practice, Vol 21, Iss 1 (2020)
- Publication Year :
- 2020
- Publisher :
- VGTU Press Technika, 2020.
-
Abstract
- The digital-based start-up industry in Indonesia has developed, but with a high failure rate. This research aims at elaborating the relationship between business model, entrepreneurial orientation, innovation, and sustainable performance on the digital start-up companies in Indonesia. The data were collected using offline and online surveys to 206 leaders or founders of digital start-up companies spread throughout Indonesia. Then, the data were then analysed using the structural equation model. The research results revealed that a business model had a significant role in achieving sustainable performance. A business model needs to be supported by customer participation and innovation. Innovation was more influential compared to customer participation in achieving companies’ sustainable performance. The indirect effect of customer participation and innovation on sustainable performance through the business model was greater than the direct effect not through the business model. The novelty of this research is the examination and analysis of the relationship between innovation, customer participation, business model, and sustainable performance in one model, and the use of digital start-up companies in Indonesia as the research analysis unit.
- Subjects :
- Strategy and Management
Entrepreneurial orientation
O3
lcsh:Business
M2
Business model
Structural equation modeling
Unit (housing)
sustainable performance
ddc:650
0502 economics and business
digital startup
Customer participation
Industrial organization
customer participation
05 social sciences
structural equation model
Novelty
M15
Start up
innovation
business model
050211 marketing
Business
lcsh:HF5001-6182
050203 business & management
Subjects
Details
- Language :
- English
- ISSN :
- 16480627 and 18224202
- Database :
- OpenAIRE
- Journal :
- Business: Theory and Practice
- Accession number :
- edsair.doi.dedup.....5df9e92486af01ba86f360571026697b