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Google analytics of a pilot study to characterize the visitor website statistics and implicate for enrollment strategies in Medical University
- Source :
- BMC Medical Education, Vol 20, Iss 1, Pp 1-12 (2020), BMC Medical Education
- Publication Year :
- 2020
- Publisher :
- BMC, 2020.
-
Abstract
- Background Taiwan’s colleges and universities are struggling to maintain their student enrollment rates owing to the declining fertility rate. Focusing on students in higher education programs, this study aims to analyze online behavioral patterns for university departmental websites and accordingly, suggests response strategies to increase the rate of enrollment. Methods We use Google Analytics to examine the websites of two departments in a medical university between February 1 and July 30, 2018. We study website patterns during the study periods for three college admission routes: STARS program, personal applications, and admission through examination and placement. Results Most website visitors during the three visiting date ranges for the two departments are 18–24 years. The visitor groups are mainly freshmen at the university and their parents. The homepage and Subject Credits, Course Planning, Teacher Lineup, and Certificate of Subjects were the most visited webpages. The overall number of daily page views varied by academic event. Conclusions University departments should enhance the presentation of featured courses on their webpage or distinguish course characteristics from those of competing departments in the curriculum to ensure clear market segmentation. In addition, departments should consider examining online data to identify suitable high schools that can be visited to attract potential students and to improve students’ willingness to choose their university.
- Subjects :
- Universities
020205 medical informatics
Higher education
Institutional research (IR)
education
Google analytics
lcsh:Medicine
Pilot Projects
02 engineering and technology
Education
03 medical and health sciences
0302 clinical medicine
Market segmentation
Enrollment
0202 electrical engineering, electronic engineering, information engineering
ComputingMilieux_COMPUTERSANDEDUCATION
Humans
030212 general & internal medicine
Students
Curriculum
Medical education
lcsh:LC8-6691
lcsh:Special aspects of education
business.industry
Visitor pattern
lcsh:R
Behavioral pattern
General Medicine
Page view
Certificate
Analytics
Educational Status
Web performance
business
Psychology
Research Article
Subjects
Details
- Language :
- English
- ISSN :
- 14726920
- Volume :
- 20
- Issue :
- 1
- Database :
- OpenAIRE
- Journal :
- BMC Medical Education
- Accession number :
- edsair.doi.dedup.....5a6c767116389ad002af0c0bcac69d81