INFLUENCE OF THE PRODUCT CONTEXT OF USE ON A HYBRID SPORT-HEALTH SEMANTICS

Authors :: Antoine Millet
Audrey Abi Akle
Jérémy Legardeur
ESTIA Recherche
Ecole Supérieure des Technologies Industrielles Avancées (ESTIA)
Laboratoire de l'intégration, du matériau au système (IMS)
Université Sciences et Technologies - Bordeaux 1-Institut Polytechnique de Bordeaux-Centre National de la Recherche Scientifique (CNRS)
Cambridge University Press
Source :: Proceedings of the Design Society: International Conference on Engineering Design, Design Conference, Design Conference, May 2020, Dubrovnik, Croatia. pp.2059-2068, ⟨10.1017/dsd.2020.67⟩
Publication Year :: 2020
Publisher :: Cambridge University Press (CUP), 2020.
Abstract: Products appearances are made of design choices influencing the way products are perceived. Products semantics is a methods used to understand and anticipate this phenomena. Nowadays, consumers consider sport products not only as “sport” but also as “health” products. Designers may then develop them as “sport-health” products. However, perception of “sport-health” products may vary according to the need to fit sport or health context of use. We present in this paper our experimental approach to understand the influence of sport and health contexts on “sport-health” semantics.