Predictors of Pro-Environmental Intention and Behavior: A Perspective of Stimulus–Organism–Response Theory

Considering the importance of pro-environmental issues, this study aims to determine the impact of level of employee education and pro-environmental intention on pro-environmental behavior based on stimulus–organism–response theory. There was a total of 425 respondents participating in the survey. This study was conducted during the period of March–June 2022. The data were analyzed using partial least square–structural equation modelling (PLS-SEM). The results indicate that the level of employee education has a positive impact on pro-environmental intention. In addition, pro-environmental intention has a significant impact on pro-environment behavior. Overall, this study sheds light on stimulus–organism–response theory in the context of Indonesia.