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The Influence of Antismoking Television Advertisements on Cessation by Race/Ethnicity, Socioeconomic Status, and Mental Health Status
- Source :
- PLoS ONE, Vol 9, Iss 7, p e102943 (2014), PLoS ONE
- Publication Year :
- 2014
- Publisher :
- Public Library of Science (PLoS), 2014.
-
Abstract
- Disparities in tobacco use and smoking cessation by race/ethnicity, education, income, and mental health status remain despite recent successes in reducing tobacco use. It is unclear to what extent media campaigns promote cessation within these population groups. This study aims to (1) assess whether exposure to antitobacco advertising is associated with making a quit attempt within a number of population subgroups, and (2) determine whether advertisement type differentialy affects cessation behavior across subgroups. We used data from the New York Adult Tobacco Survey (NY-ATS), a cross-sectional, random-digit-dial telephone survey of adults aged 18 or older in New York State conducted quarterly from 2003 through 2011 (N = 53,706). The sample for this study consists of 9,408 current smokers from the total NY-ATS sample. Regression methods were used to examine the effect of New York State’s antismoking advertising, overall and by advertisement type (graphic and/or emotional), on making a quit attempt in the past 12 months. Exposure to antismoking advertising was measured in two ways: gross rating points (a measure of potential exposure) and self-reported confirmed recall of advertisements. This study yields three important findings. First, antismoking advertising promotes quit attempts among racial/ethnic minority smokers and smokers of lower education and income. Second, advertising effectiveness is attributable in part to advertisements with strong graphic imagery or negative emotion. Third, smokers with poor mental health do not appear to benefit from exposure to antismoking advertising of any type. This study contributes to the evidence about how cessation media campaigns can be used most effectively to increase quit attempts within vulnerable subgroups. In particular, it suggests that a general campaign can promote cessation among a range of sociodemographic groups. More research is needed to understand what message strategies might work for those with poor mental health.
- Subjects :
- Male
Gross rating point
Cross-sectional study
Health Status
medicine.medical_treatment
Emotions
Ethnic group
Social Sciences
lcsh:Medicine
Cultural Anthropology
Tobacco Use
Ethnicity
Medicine and Health Sciences
Medicine
Public and Occupational Health
lcsh:Science
education.field_of_study
Multidisciplinary
Data Collection
Smoking
Advertising
Middle Aged
Ethnic Differences
Socioeconomic Aspects of Health
Mental Health
Health Education and Awareness
Income
Female
Television
Behavioral and Social Aspects of Health
Research Article
Adult
Tobacco Control
Adolescent
Medical Communications
Population
New York
Health Promotion
Social class
Young Adult
Tobacco
Humans
education
Socioeconomic status
Aged
Health Care Policy
business.industry
Communications Media
Racial Groups
lcsh:R
Mental health
Health Care
Cross-Sectional Studies
Social Class
Anthropology
Mental Recall
Smoking cessation
Smoking Cessation
lcsh:Q
business
Subjects
Details
- ISSN :
- 19326203
- Volume :
- 9
- Database :
- OpenAIRE
- Journal :
- PLoS ONE
- Accession number :
- edsair.doi.dedup.....52c761e3dd77946398607912218c4924