Impact-Asymmetric Analysis of Bike-Sharing Residents’ Satisfaction: A Case Study of Harbin, China

Harbin, China, has a large population density and a large number of motor vehicles. To alleviate traffic congestion, based on the survey data of bike-sharing riders in the new and old urban areas of Harbin in May 2022, this paper uses an impact-asymmetric analysis and gradient enhancement decision tree to analyse the asymmetric relationship between bike-sharing travel environment elements and cyclists’ satisfaction, and the optimisation strategy for the bike-sharing riding environment was obtained so that more residents can choose to ride. This research shows that the infrastructure of the motorway in the old urban area had the greatest impact on the overall satisfaction, while the travel quality of the shared bikes in the new urban area had the greatest impact on the overall satisfaction. In addition, due to the differences in urban environments and satisfaction, planning directions are different when satisfying cyclists in the new and old urban areas. The old urban area should emphasise cycling comfort and road coherence to provide a good travel environment; however, the new urban area should focus on the operation of shared bikes to meet the needs of cyclists. Therefore, future research should formulate refined improvement strategies for different regions.