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Strategy and Manipulation Tools of Crisis Communication in Printed Media
- Source :
- Procedia - Social and Behavioral Sciences. 191:2161-2168
- Publication Year :
- 2015
- Publisher :
- Elsevier BV, 2015.
-
Abstract
- The study deals with the question what communication strategies and manipulation tools institutions use in the field of mass communication, if they are in a given critical stage and solve disturbed relationships with the public through the unconventional forms of crisis communication. The study examines this issue in the advertising product ‘Understanding is everything’ which was published by Gulf Oil Corporation in 1984. The study shows that the tools of semiotic and discourse analysis are able to interpret the mediated contents of media texts when it detects a discursive field and communication processes which the text enters. The study concludes that different discursive fields and different communication processes and contexts which media products enter, generate different and even excluding interpretations of corporate communication and manipulative strategies.
- Subjects :
- narrative
Discourse analysis
Communication studies
050801 communication & media studies
Mass communication
0508 media and communications
analysis of advertising text
Semiotics
0601 history and archaeology
General Materials Science
Narrative
Sociology
sign text
crisis communication
Crisis communication
communication media
media manipulation
business.industry
05 social sciences
semiotic and discourse analysis
Advertising
06 humanities and the arts
Public relations
advertising text
060105 history of science, technology & medicine
Organizational communication
Corporate communication
business
Subjects
Details
- ISSN :
- 18770428
- Volume :
- 191
- Database :
- OpenAIRE
- Journal :
- Procedia - Social and Behavioral Sciences
- Accession number :
- edsair.doi.dedup.....4cc7b9807c6a5f6a680731456fd64af4
- Full Text :
- https://doi.org/10.1016/j.sbspro.2015.04.294