Identifying Tourism Potentials in Republic of Macedonia Through Regional Approach

Tourism development is closely related with competitiveness and attractiveness of tourist destinations. Therefore, identification of tourism potentials is in close relation with the need of achieving destination competitiveness on tourist market. The results of conducted research lead to findings that indicate to a strong basis for future development of tourism in Republic of Macedonia with identified potentials and possibilities for future actions, mainly related with promotion of tourist products within the regions, respect of principles for sustainable development, protection of natural environment, urgency of defined policy, priorities and activities. Identification of tourism potentials and achievement of competitiveness in tourism sector is more complicated due to the heterogeneous character of tourism. Therefore there is a real need of serious approach towards this issue in the case of the Republic of Macedonia.