Evaluation and prioritisation of potential locations for investment in dental tourism

Medical tourism had notable growth in the past few years, and it is understood that one of the most prevalent types of medical tourism is dental tourism. This study aims to select the most suitable city for investment in dental tourism. Five dimensions and nineteen criteria associated with dental tourism have been specified, and the DEMATEL-based ANP (DANP) is used to determine the interrelation of criteria and compute their weights. Then, the VIKOR is used to evaluate the suitability of different cities for investment in dental tourism and determine the potential areas of the selected cities that need enhancement. A case study is conducted to present the applicability of the suggested model. The results indicate that the dental facilities and service is the most critical dimension, and reputation of hospital/facility and doctors, dental clinics with certification/accreditation scheme are the most important criteria for analysing the suitability of potential locations.