Reward-Based Crowdfunding: The role of Product and Reward Types on Backers Intentions to Pledge

Authors :: Stefano Franco
Edoardo Ferrucci
Francesco Cappa
Riccardo Maiolini
Source :: Academy of Management Proceedings. 2021:10598
Publication Year :: 2021
Publisher :: Academy of Management, 2021.
Abstract: Based on Signaling Theory, in this research we have analyze the effect of product types, i.e., based on individual ownership or temporary use, and types of rewards, i.e., prototype, branded promoti...

Subjects :: Advertising
General Medicine
Business
Product (category theory)
Product type
Pledge
ComputingMilieux_MISCELLANEOUS

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