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Sensory disclosure in an augmented environment: memory of touch and willingness to buy

Authors :
Francesca Serravalle
Milena Viassone
Giacomo Del Chiappa
Source :
Italian Journal of Marketing. 2022:401-417
Publication Year :
2022
Publisher :
Springer Science and Business Media LLC, 2022.

Subjects

Subjects :
Augmented reality, Memory of product, Willingness to buy, Sensory marketing
Augmented reality
General Medicine
Memory of product
Sensory marketing
Willingness to buy

Details

ISSN :
26623331 and 26623323
Volume :
2022
Database :
OpenAIRE
Journal :
Italian Journal of Marketing
Accession number :
edsair.doi.dedup.....41b1c122a7673df4d5cf28054973d559

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Authors Abstract Subjects Details