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Filter presence and tipping paper color influence consumer perceptions of cigarettes
- Source :
- BMC Public Health
- Publication Year :
- 2014
-
Abstract
- Background Cigarettes are marketed in a wide array of packaging and product configurations, and these may impact consumers’ perceptions of product health effects and attractiveness. Filtered cigarettes are typically perceived as less hazardous and white tipping paper (as opposed to cork) often conveys ‘lightness’. Methods This study examined cigarette-related perceptions among 1220 young adult (age 18-35) current, ever, and never smokers recruited from three eastern U.S. cities (Buffalo NY, Columbia SC, Morgantown WV). Participants rated three cigarette sticks: two filtered cigarettes 85 mm in length, differing only in tipping paper color (cork versus white), and an unfiltered 70 mm cigarette. Results Overall, the cork-tipped cigarette was most commonly selected on taste and attractiveness, the white-tipped on least dangerous, and the unfiltered on most dangerous. Current smokers were more likely to select white-tipped (OR = 1.98) and cork-tipped (OR = 3.42) cigarettes, while ever smokers more commonly selected the cork-tipped (OR = 1.96), as most willing to try over the other products. Those willing to try the filtered white-tipped cigarette were more likely to have rated that cigarette as best tasting (OR = 11.10), attracting attention (OR = 17.91), and lowest health risk (OR = 1.94). Similarly, those willing to try cork tipped or unfiltered cigarettes rated those as best testing, attracting attention, and lowest health risk, respectively. Conclusions Findings from this study demonstrate that consumer product perceptions can be influenced by elements of cigarette design, such as the presence and color of the filter tip.
- Subjects :
- Attractiveness
Adult
Male
medicine.medical_specialty
Design
media_common.quotation_subject
Product Labeling
Filter (software)
Young Adult
Advertising
Environmental health
Perception
Tobacco
Product Packaging
Medicine
Humans
Consumer behaviour
media_common
business.industry
Public health
Smoking
Public Health, Environmental and Occupational Health
Tobacco Products
Consumer Behavior
United States
Female
Wine tasting
Biostatistics
Packaging and labeling
business
Research Article
Subjects
Details
- ISSN :
- 14712458
- Volume :
- 15
- Database :
- OpenAIRE
- Journal :
- BMC public health
- Accession number :
- edsair.doi.dedup.....3e2b433a0ac2e92901cd8db394114b62