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‘Distancers’ and ‘non-distancers’? The potential social psychological impact of moralizing COVID-19 mitigating practices on sustained behaviour change
- Source :
- The British Journal of Social Psychology, British Journal of Social Psychology, British Journal of Social Psychology, 59(3), 653-662. Wiley-Blackwell
- Publication Year :
- 2020
- Publisher :
- Wiley-Blackwell, 2020.
-
Abstract
- COVID-19 mitigating practices such as 'hand-washing', 'social distancing', or 'social isolating' are constructed as 'moral imperatives', required to avert harm to oneself and others. Adherence to COVID-19 mitigating practices is presently high among the general public, and stringent lockdown measures supported by legal and policy intervention have facilitated this. In the coming months, however, as rules are being relaxed and individuals become less strict, and thus, the ambiguity in policy increases, the maintenance of recommended social distancing norms will rely on more informal social interactional processes. We argue that the moralization of these practices, twinned with relaxations of policy, may likely cause interactional tension between those individuals who do vs. those who do not uphold social distancing in the coming months: that is, derogation of those who adhere strictly to COVID-19 mitigating practices and group polarization between 'distancers' and 'non-distancers'. In this paper, we explore how and why these processes might come to pass, their impact on an overall societal response to COVID-19, and the need to factor such processes into decisions regarding how to lift restrictions.
- Subjects :
- Social Psychology
media_common.quotation_subject
Editors: Laura G. E. Smith and Stephen Gibson
Persuasive Communication
Physical Distancing
Pneumonia, Viral
050109 social psychology
Morals
behaviour change
social identities
050105 experimental psychology
Betacoronavirus
COVID‐19
Humans
shaming
0501 psychology and cognitive sciences
CORE
Social Change
Social identity theory
Pandemics
Health policy
media_common
Derogation
SARS-CoV-2
Social distance
Special Section Paper
Health Policy
05 social sciences
Social change
Polarization (politics)
Special Section Papers
Administrative Personnel
social distancing
COVID-19
Ambiguity
NORMS
Harm
moralization
Psychology
Coronavirus Infections
Covidiots
Social psychology
Risk Reduction Behavior
Subjects
Details
- Language :
- English
- ISSN :
- 01446665
- Volume :
- 59
- Issue :
- 3
- Database :
- OpenAIRE
- Journal :
- British Journal of Social Psychology
- Accession number :
- edsair.doi.dedup.....3d4eecfdb920f2676d22293dd466ee44