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Personalization technologies

Authors :
D. Adomavicius
Alexander Tuzhilin
Source :
Communications of the ACM. 48:83-90
Publication Year :
2005
Publisher :
Association for Computing Machinery (ACM), 2005.

Abstract

By leveraging customer reactions to personalized products and services, companies continuously improve their personalization processes through an iterative feedback loop resulting in the `virtuous cycle' of personalization.

Subjects

Subjects :
Knowledge management
General Computer Science
business.industry
Computer science
Human–computer interaction
Process oriented
Perspective (graphical)
business
Information Systems
Personalization

Details

ISSN :
15577317 and 00010782
Volume :
48
Database :
OpenAIRE
Journal :
Communications of the ACM
Accession number :
edsair.doi.dedup.....3856837445c57314bac2734fede6bc96
Full Text :
https://doi.org/10.1145/1089107.1089109
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