Market Reaction to Corporate Press Releases

Authors :: Bernd Schlusche
Anna Scherbina
Andreas Neuhierl
Source :: Journal of Financial and Quantitative Analysis, vol 48, iss 04, Neuhierl, A; Scherbina, A; & Schlusche, B. (2013). Market Reaction to Corporate Press Releases. Journal of Financial and Quantitative Analysis, 48(04), 1207-1240. UC Davis: Retrieved from: http://www.escholarship.org/uc/item/1xf8t2j6
Publication Year :: 2013
Publisher :: Cambridge University Press (CUP), 2013.
Abstract: We classify a unique and comprehensive data set of corporate press releases into topics and study the market reaction to various types of news. While confirming prior findings regarding strong stock price responses to financial news, we also document significant reactions to news about corporate strategy, customers and partners, products and services, management changes, and legal developments. Consistent with regulators' expectations, the level of informational asymmetry in the market declines following most types of press releases. At the same time, return volatility frequently increases in the post-announcement period, which we show can be attributed to higher levels of valuation uncertainty.