The Concept of Authenticity and its Relevance to Consumers: Country and Place Branding in the Context of Food Authenticity

Authors :: Athanasios Krystallis
Georgiou, Constantinos A.
Danezis, Georgios P.
Source :: Food Authentication, Krystallis, A 2017, The Concept of Authenticity and its Relevance to Consumers : Country and Place Branding in the Context of Food Authenticity . in C A Georgiou & G P Danezis (eds), Food Authentication : Management, Analysis and Regulation . Wiley-Blackwell, pp. 25-82 . https://doi.org/10.1002/9781118810224.ch3
Publication Year :: 2017
Publisher :: John Wiley & Sons, Ltd, 2017.

Subjects :: 05 social sciences
Advertising
Context (language use)
Place branding
Geography
Business context
Food products
0502 economics and business
Food choice
Marketing theory
050211 marketing
Relevance (information retrieval)
Marketing
050203 business & management

Database :: OpenAIRE
Journal :: Food Authentication, Krystallis, A 2017, The Concept of Authenticity and its Relevance to Consumers : Country and Place Branding in the Context of Food Authenticity . in C A Georgiou & G P Danezis (eds), Food Authentication : Management, Analysis and Regulation . Wiley-Blackwell, pp. 25-82 . https://doi.org/10.1002/9781118810224.ch3
Accession number :: edsair.doi.dedup.....35612140a57a591438c13292e3bd8b61
Full Text :: https://doi.org/10.1002/9781118810224.ch3

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