Evaluation of the Policy of the Creative Industry for Urban Development

Culture, an intellectual capital of a city, is accumulated through the intellect and wisdom of the government, citizens, businesses and other organizations. Cities regardless of their size are seeking their own distinguishing features and positions. By combining culture and creativity to improve international visibility, cities can develop new potentials, create job opportunities and boost economic growth. Therefore, cultural and creative industries have become the core industries that cities worldwide actively seek to develop; furthermore, various city governments have unanimously agreed that the creative industry will effectively improve urban economic competitiveness. This study investigated how the creative industry improved urban competitiveness, developed relevant assessment indexes and formulated policies for developing the creative industry. First, the fuzzy Delphi method was adopted to determine the indexes for assessing the creative industry’s positive influence on urban competitiveness. Subsequently, the analytic hierarchy process and the analytic network process were integrated to establish a model for assessing city-based creative industry development policies. City governments seeking to promote such policies can refer to this model. Finally, an importance-performance analysis was performed to investigate the satisfaction for policies related to creative industries, providing a reference for governments to promote pertinent policies. The results of this study indicated that the indexes of innovation capability, industrial cooperation, innovation incubation and industry-government-academia integration are crucial bases for cities to develop the creative industry. In addition, the policies of industrial R&D and clustering, talent training and industrial consulting and expanding industrial and marketing channels and networks can be adopted to enhance creative industry development.