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Exposure to Caffeinated Energy Drink Marketing and Educational Messages among Youth and Young Adults in Canada
- Source :
- International Journal of Environmental Research and Public Health, Vol 16, Iss 4, p 642 (2019), International Journal of Environmental Research and Public Health, Volume 16, Issue 4
- Publication Year :
- 2019
- Publisher :
- MDPI AG, 2019.
-
Abstract
- The objective of the current study was to evaluate young Canadians&rsquo<br />exposure to caffeinated energy drink marketing and educational messages that warn about the potential health risks of energy drinks. An online survey was conducted in 2015 with youth and young adults aged 12&ndash<br />24 years recruited from a national online panel (n = 2023). Respondents were asked about their exposure to energy drink marketing and educational messages that warn about the potential health risks of energy drinks. Regression models were fitted to examine correlates of exposure to marketing and to educational messages. Over 80% of respondents reported ever seeing energy drink marketing through at least one channel, most commonly television (58.8%), posters or signs in a convenience or grocery store (48.5%), and online ads (45.7%). The mean number of marketing channels selected was 3.4 (SD = 2.9) out of ten. Respondents aged 18&ndash<br />19 (vs. 12&ndash<br />14 and 15&ndash<br />17) and 20&ndash<br />24 (vs. 12&ndash<br />17) reported significantly more channels of exposure to marketing. Overall, 32% of respondents reporting ever seeing an educational message about energy drinks. The most frequently reported sources of exposure were at school (16.2%), online (15.0%), and on television (12.6%). Respondents aged 18&ndash<br />14, 15&ndash<br />17 and 20&ndash<br />24) and 20&ndash<br />24 (vs. 15&ndash<br />17) were significantly more likely to report having seen an educational message. Exposure to energy drink marketing was common among youth and young adults and was significantly more prevalent than exposure to educational messages that warn about the potential health risks of energy drinks. A comprehensive policy approach, including enforcing responsible marketing and increasing education surrounding the risks of consuming energy drinks, may be an effective approach in promoting lower-risk consumption of CEDs.
- Subjects :
- Adult
Male
young adults
Canada
Grocery store
genetic structures
Adolescent
030309 nutrition & dietetics
energy drinks
Health, Toxicology and Mutagenesis
Energy (esotericism)
lcsh:Medicine
Article
03 medical and health sciences
Young Adult
0302 clinical medicine
Caffeine
Surveys and Questionnaires
Prevalence
educational messages
Humans
030212 general & internal medicine
Marketing
Young adult
Child
Consumption (economics)
0303 health sciences
youth
Schools
lcsh:R
Public Health, Environmental and Occupational Health
3. Good health
marketing
Female
Television
Psychology
Subjects
Details
- Language :
- English
- ISSN :
- 16604601
- Volume :
- 16
- Issue :
- 4
- Database :
- OpenAIRE
- Journal :
- International Journal of Environmental Research and Public Health
- Accession number :
- edsair.doi.dedup.....33708e84be68ad3e373b8ff4665c5575