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The society for social marketing: Where we fit in

Authors :
R. Craig Lefebvre
Source :
Social Marketing Quarterly. 3:69-70
Publication Year :
1996
Publisher :
SAGE Publications, 1996.

Subjects

Subjects :
Marketing
Economics and Econometrics
Return on marketing investment
Marketing management
Business
Quantitative marketing research
Marketing research
Relationship marketing
Marketing mix
Influencer marketing
Marketing science

Details

ISSN :
15394093 and 15245004
Volume :
3
Database :
OpenAIRE
Journal :
Social Marketing Quarterly
Accession number :
edsair.doi.dedup.....2fc72ce5dfa5adc3a1a153dbeb5bcc9d
Full Text :
https://doi.org/10.1080/15245004.1996.9960980
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