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Can You Hear Me Now? Social Listening as a Strategy for Understanding User Needs
- Source :
- Medical reference services quarterly. 38(2)
- Publication Year :
- 2019
-
Abstract
- Maintaining regular engagement with audiences through various forms of social media is becoming more important as library users and the general public increasingly rely on social media for news, updates, and feedback. While large corporations have been monitoring social media for more than a decade, libraries have recently begun to use social listening to stay abreast of trends and assess user needs as voiced directly by their communities. This column will explain what social listening is, explore concerns over its widespread application, consider examples of social media listening software currently available, and offer an overview of its application in library settings.
- Subjects :
- Formative Feedback
Libraries, Medical
business.industry
Emerging technologies
Computer science
05 social sciences
Internet privacy
Health Informatics
Library and Information Sciences
Column (database)
Quality Improvement
03 medical and health sciences
0302 clinical medicine
Software
Active listening
Social media
030212 general & internal medicine
0509 other social sciences
050904 information & library sciences
business
User needs
Social Media
Needs Assessment
Subjects
Details
- ISSN :
- 15409597
- Volume :
- 38
- Issue :
- 2
- Database :
- OpenAIRE
- Journal :
- Medical reference services quarterly
- Accession number :
- edsair.doi.dedup.....272c7c6e9f5c49e94e09a5949d2c87d0