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From Cross Media to Transmedia Reporting in Newspaper Articles
- Source :
- Publishing Research Quarterly. Dec 2012, Vol. 28 Issue 4, p313-324. 12p. 2 Diagrams, 1 Graph., Library, Information Science & Technology Abstracts (LISTA)
- Publication Year :
- 2012
-
Abstract
- Περιέχει τη περίληψη The introduction of Information and Communication Technologies in the print media industry has changed considerable the work process but it has also offered new paths for delivering its content. But trends in the worldwide media industry have clearly shown that in order to guarantee long-term success with audience in the future, it will be vital to change from a single product oriented to a multimedia content and user-oriented approach. This paper examines the use of transmedia reporting in news articles.
- Subjects :
- Business communication
Process (engineering)
Cross media
Newspaper
Periodicals
Management of Technology and Innovation
Media Technology
Business and International Management
Information services
Publishers
Marketing
Publishing
business.industry
Communication
Print media
Advertising
Articles
Library materials
Public relations
Computer Science Applications
Information sources, supports, channels, Print materials
Work (electrical)
Πηγές πληροφορησης, υποστήριξη, δίαυλοι, Έντυπο Υλικό
Order (business)
Information and Communications Technology
Cultural industries
business
Newspapers
Storytelling
Subjects
Details
- Language :
- English
- Database :
- OpenAIRE
- Journal :
- Publishing Research Quarterly. Dec 2012, Vol. 28 Issue 4, p313-324. 12p. 2 Diagrams, 1 Graph., Library, Information Science & Technology Abstracts (LISTA)
- Accession number :
- edsair.doi.dedup.....239f29d2a2a575127968ac2e50eef2ab